Designing a mobile app from scratch can be a roller coaster ride full of ups and downs if you don't know what you are doing, but anyone with a little bit of app development knowledge can design a basic app. However, when you are trying to build an application that provides in-depth support, performs complicated tasks, or has the intuitiveness to do something that no other application is doing, things start to get a little complicated.
This is a companion discussion topic for the original entry at https://blog.crowdbotics.com/app-design-101-8-mistakes-you-should-never-make/