How to Keep Margins High While Selling White Label Apps to Clients

A "white label" app is an application as a service that is developed by one company and then rebranded and sold to the clients of a different company. White label apps typically require minor customization in order to meet the needs of clients and allow them to use the app as their own product.

This is a companion discussion topic for the original entry at

What are the pros and cons of white label apps?

What are some key factors in maintaining high margins on selling a white label app?

How do you define “high margins”?

How often should you assess companies’ profitably to ascertain that your margins are NOT dropping?